Jos De Wael was the first of 6 children born into the entrepreneurial family De Wael-Van Dievel, the second generation of transport company Van Dievel.
After several years working in the family business, Jos De Wael started his own business, Vebepal. He had noted that in the transport process, unusable wooden pallets were being discarded, although they were perfectly capable of repair. Thus, pallet recycling company Vebepal was born. The hangars at Vebepal that were used to repair pallets were sporadically used to temporarily stock goods. Demand for storage was continually increasing, which led Jos to the idea of buying a site and building a storage warehouse in Rumst, near the E19 motorway and centrally located between Antwerp and Brussels. P&G was its first customer, and remains the largest customer to this day.